Shareable Content is King at the Digital Brand Activation Summit
In Toronto during the last week of April, St. Joseph Content chaired the Digital Brand Activation Summit. This two-day event attracted delegates from Canada and the United States to hear keynote presentations and panel discussions on strategies for engaging consumers through digital media. The focus of the gathering was place‑based digital signage.
A strong lineup of presenters were featured at the event, with senior representation from several flagship brands, including Mazda, Rogers, Tim Hortons, and Volkswagen. Speakers from a solid cross-section of agencies, such as DDB, Proximity, TAXI, and TBWA, were also featured.
Chairing the event enabled us to meet the presenters and ask questions of our own. Some of the great takeaways indicate that the future growth of customer engagement technologies—and digital signage in particular—looks very strong.
One of my personal highlights was having the opportunity to moderate the Creative Panel, consisting of Brian Howlett, Chief Creative Officer, Agency 59; Subtej Nijjar, President, Crispin Porter + Bogusky; and Michael Chase, Vice President Marketing & Creative, St. Joseph Content. These three industry experts reminded us all that it is the combination of great ideas, stellar creative, and well-executed content that wins in the digital world. Yes, technology is and always will be very important, but content makes the emotional connection with consumers.
Visit Digital Brand Activation to learn more about the event.